Betterdo Business Chinese Download: Learn Chinese Faster, Easier, and More Practical

For companies in many emerging markets, giving up control is the option of last resort. This is especially true for the family-owned businesses that play a leading role in most of these economies. But alliances with multinationals do not always involve a loss of independence. When carried out within well-defined parameters, they can actually help a company preserve its freedom in the face of competitive threats.

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